The World Bank estimates demand for meat and dairy products will grow by 85 per cent by 2030. This demand comes predominantly from the industrialised, developed world. Meat and dairy production can have severe consequences for climate change and resource depletion. The United Nations Food and Agriculture Organisation in their report Livestock’s Long Shadow have estimated that animal farming is responsible for 18 per cent of all greenhouse gases. Animal farming is also responsible for resource depletion including oil, water, energy and for significant amounts of deforestation. This paper will look at what consequences such findings may have at a policy and individual level.